Building a business that allows you to spend most of your time outside is the ideal situation for many aspiring entrepreneurs. The key to being successful in any business is having a solid market for your service and being able to compete with others who are already established in the industry or who may enter the industry in the future. This has many people considering a lawn care franchise as a solid opportunity from which to build a thriving income. If you’re leaning towards this line of work, you should also look at another growing segment of the outdoor industry: a mosquito control franchise.
When you compare the franchise investment in lawn care and mosquito control, you may notice the difference in startup costs. The lawn care business will come with significantly more equipment needs — lawn mower, leaf blower, edger, hedge trimmer, rakes, etc. — while the mosquito control franchise will be more limited to the sprayer and product. When you have a business that is heavy in equipment needs, you also have to increase your budget for operational costs, repairs and maintenance. This can add up quickly.
To grow your business, you’ll need to increase your equipment budget to supply other employees, and that adds on not only your equipment costs but the repair and maintenance budgets as well. With a mosquito control franchise, you have a limited investment in equipment, which makes it easier to grow your business in the future.
Marketing your business
Part of the franchise business model is the marketing program on how to attract customers and promote your service. Every franchise does that a little differently. The challenge for a lawn care franchise is that not only are they competing with every other lawn care business, but the DIY grass cutter is also a key competitor. People have the choice to do their own yard work, and many do.
A mosquito control franchise is marketed more specifically to provide a service that really isn’t in the purview of DIY homeowners. As a licensed pest control professional, you provide a service that isn’t accessible to just anyone. When homeowners realize that citronella candles just aren’t doing the trick, they more easily invest in a professional service because there are limited solutions in the DIY market.
The commercial market
Both lawn care and mosquito control franchises serve a commercial market but in different ways. Lawn care is part of the landscaping market, and landscaping for commercial properties is responsible for 50% of the industry’s revenue. To be part of this market as a lawn care franchise, you may need to be able to offer additional landscaping services in order to appeal to a commercial client.
Alternatively, a mosquito control franchise like Mosquito Authority provides its singular service for commercial customers, with additional options for income generation. Not only are outdoor gathering areas prospects for mosquito control, but also restaurant patios, special event locations, wedding venues, children’s areas and more. The mosquito control franchise is hired for mosquito control only, and no additional add-on services are expected.
Connecting as a health-related service
In 2015 and 2016, large outbreaks of the Zika virus occurred in the U.S., according to the Centers for Disease Control and Prevention (CDC). Zika is transmitted through mosquito bites and can cause severe illness or death. West Nile virus is another disease spread by mosquitoes that the CDC continues to track in the U.S. Health authorities recognize that mosquito-borne illnesses can be contained by controlling the habitat for mosquito growth. As a mosquito control franchise, you are part of a nationwide health solution.
Health has been a topic on everyone’s mind since the pandemic began, and when you operate a business that connects to people’s health, you gain a different level of consideration. Mosquito control was important before the pandemic, and it continues to be part of the public health discussion today.
Franchise with Mosquito Authority
Mosquito Authority has been franchising since 2008 and has more than 525 locations nationwide. Entrepreneur magazine ranked us at No. 290 for 2022, with a 21.6% growth rate in the past three years. We are a growing franchise with much to offer someone who’s interested in a profitable outdoor business. The average revenue for a franchisee in business with us for a minimum of two years is $496,851, based on earnings reported to us by franchisees.*
We understand wanting to build a life while working in the outdoors, and becoming a Mosquito Authority franchisee is a great way to do that. This is a business that can be run part-time or full-time, with strong marketing support including a national call center and a customer satisfaction guarantee. It’s possible to make the income you want in this business, and we’re eager to show you how.
Contact us today to learn more about the Mosquito Authority franchise opportunity.
*Please review our most recent Franchise Disclosure Document for full details.