Not only does opening an outdoor service business come with great profit potential, but it’s also great for your health. Among the long list of benefits to spending your days working outside are improved sleep, stronger memory and enhanced mood and energy.
Thinking about opening an outdoor franchise? Here’s what you should be thinking about to pick a franchise that will thrive year-round.
Efficient Business Model
One of the main reasons people choose franchising over starting their own small business is because of the business model a franchise provides them. Well-structured franchise systems have tested various methods and determined which one makes their franchisees most successful.
Signs of a good, efficient business model are structure, systems, and easily scalable processes. For example, outdoor businesses often start with a single one- or two-person crew and grow into multiple crews servicing customers. Proper systems and procedures make it easier for franchisees to grow and scale their business.
During the discovery process with a brand, be sure to talk with franchisees. Ask them if they believe the initial investment costs are worth the franchise’s business model.
Robust Training System
Another big reason why people invest in franchises is the training they provide. As a franchisee, you should feel confident with running your business post-franchise training. No “new business owner” feeling here. Instead, the franchisor’s training program should teach you everything from day-to-day operations to billing and marketing.
Great franchise systems include operations manuals or documentation that you can refer back to. These can help with hiring employees, delivering the product or performing the service, and overall managing the business. They’re an excellent reference resource for the franchisee.
Not only does Mosquito Authority offer a world-class training program and 24/7 access to our online training platform, but as a franchisee, you’ll also receive a personal business coach. They’ll help guide you through making the best decisions and help you get off the ground.
While you focus on running and growing your location, you should expect the corporate office to continuously invest significant time in finding the best way to perform their services, creating quality systems, and finding the best product. The product research will help you remain competitive and provide top-notch service to your clients.
Mosquito Authority is the only franchise in its industry with a dedicated science department. Our Chief Science Officer works in our field laboratory with entomologists to ensure we’re providing the safest and most effective protocols available.
Effective Marketing Systems
With a franchise comes brand recognition, but you need great marketing to put yourself in front of customers. An excellent franchise system comes with a marketing and advertising package to help you start doing business. Methods include maintaining a web presence, PR, TV and radio ads, and pay-per-click advertisements.
While franchise systems are often great at marketing on the national level, a great franchise system to invest in will provide local marketing methods. For example, at Mosquito Authority, you’ll receive a localized web presence that includes search engine optimization (SEO), paid search advertising, and social media marketing. Our methods have helped owners acquire tens of thousands of customers.
Types of Successful Outdoor Franchises
Types of outdoor business include pest control, window washing, lawn and landscaping, restoration, house painting, pool maintenance or cleaning, and fence building. When deciding what type to franchise, consider the four above factors and what kind of labor you want to perform.
Outdoor franchises often capitalize on recurring revenue. Services like pest control, lawn maintenance, and pool maintenance or cleanings are all routine for homeowners to have done. Having recurring customers provides predictable income, financial stability, and the ability to quickly grow your client base.
Invest Confidently with Mosquito Authority
You can build success in the booming $26 billion pest control industry with Mosquito Authority. Start a one-person show and grow and scale your business as needed.
Concerned about being a seasonal business? Don’t be. Our owners that have been open for two or more years made an average revenue of nearly $500,000* in the seven to nine months they worked in the previous year.
Ready to learn more about the affordable business opportunity? Contact us today.
*According to Item 19 in the latest FDD. This is a representation of financial performance and is not a guarantee.