In an article for In Business magazine, Mosquito Authority president Chris Buitron offers some tips on how to successfully run a seasonal business.
According to Buitron, the prospect of owning a seasonal business is becoming more and more attractive, especially during the COVID-19 pandemic. “Many people are taking this route as a reliable way to generate income,” Buitron says, “because although the economy is changing dramatically in some ways, seasonal businesses still fulfill annual consumer needs.”
Some of the benefits that running a seasonal business offers include the satisfaction of providing a service or product to which customers stay loyal, more freedom in running your business and making your own schedule, and lower overhead costs than a year-round business.
Here are Buitron’s four tips for running a successful seasonal business:
- Carefully construct your business model: This includes accounting for downtime in your cashflow, planning your budget very specifically, and maybe even finding ways to diversify your income in the off-season.
- Evaluate the past season and plan accordingly for the next season: Make sure each season is better than the last one. A good way to do this is by seeking customer feedback and analyzing your success and failures.
- Connect with the public year-round to build your brand: As a business owner, digital marketing is one of the most important tools at your disposal. Social media marketing is a great way to connect with your audience even in the off-season.
- Attend networking events and workshops: Networking by attending local business events and trade shows can help you learn and grow your business.
While a seasonal business comes with its own set of challenges, Buitron believes that combining good business practices with a passion for improving others’ lives will set you up for running a successful seasonal business.
Read the full article here.