Why are Returning Customers Important?
Repeat clients for a business mean more revenue for less marketing dollars. Several statistics show that these customers will spend more money, cost you less, and are more likely to promote your business.
Business.com finds that a returning client will spend 67% more than a new customer. They feel they have built enough trust with you, your employees, and your services to invest in your more expensive products and services. That trust makes it easier to upsell those clients.
Additionally, happy customers will more than likely refer you to their friends and family, saving you on advertising money. Invest your time in keeping current clients happy; Constant Contact reports that 80% of future profits come from 20% of existing customers.
You’ll want to reap the benefits of returning clients and their referrals because new customers cost you and your business more. According to The National Law Review, a new client could cost up to five times more than retaining a current client. In addition, Constant Contact’s research finds that bringing that new customer up to the current spending level of other customers can cost you 16 times more.
For example, one brand that’s successful at keeping its customers happy is Mosquito Authority. The mosquito mitigation company says it has thousands of satisfied customers return at least annually to make sure the pesky bugs have not come back to their backyards.
Home Services Franchises: Which Sectors Have Routine Clients?
While almost any business can have repeat clients, some see customers routinely, especially in the home services industry. Here’s a look at common home service business ideas:
- Pest Control
- Lawn Maintenance and Landscaping
- Home Renovations and Additions
- Kitchen and Bathroom Remodeling
- HVAC Maintenance
Next, consider what you’re passionate about and want to do for a living when deciding on a home services franchise to buy into. Then, research some of the top franchises in these categories. The Business News Daily recommends asking yourself these questions:
- What are my personal goals?
- What are my strengths?
- What role do I want to play in the business?
- What kind of commitment do I want to make?
- What is my investment budget?
Then, when comparing franchise systems, look at their support system, professionalism, mutual expectations, sales method, and business approach.
Consider Mosquito Control Services
Unlike many home services, homeowners can perform on their own, pest and mosquito control are something best left to the professionals. HomeAdvisor finds that people aren’t as successful performing mosquito control themselves. In the end, they end up spending more time and money to eliminate the pesky insects. Experts know where to spray and how to apply products to mitigate the bugs properly.
Join a Brand Customers Trust: Mosquito Authority
While there are numerous mosquito control business opportunities, one has a low cost of entry and high-profit potential. Mosquito Authority has been helping customers enjoy their outdoor spaces mosquito-free for two decades. We have grown to more than 500 locations, partly due to our repeat customers helping our franchisees thrive.
Our services are not one-size-fits-all. With the help of our science team, our franchisees provide customized treatment services to properties. We believe in our service and treatment plans so much that we provide a no-mosquito guarantee. If mosquitoes bother our customers, we will return to reassess and retreat at no charge. This guarantee helps our franchisees keep their customers happy and returning.
If you’re ready to help your neighbors fall in love with spending time outside without being bothered by mosquitos, contact us today to learn more about our franchising opportunities.